Velocity Gaming: A Digital Rebirth
We partnered with Velocity Gaming to completely overhaul their digital presence ahead of the 2024 championship series. From a high-performance website to a unified brand identity across all social channels, we created an ecosystem that engages fans and attracts premium sponsors.
+400%
Site Traffic
3.5s
Avg. Session
150k
Social Reach
2 New
Sponsors
The Process
- 1. Audit of existing digital footprint and sponsor fallout points.
- 2. Full rebrand focusing on dark mode aesthetics and high-contrast typography.
- 3. Development of a bespoke, 3-second load time Next.js platform.
"Negative Light didn't just build us a website; they built us a revenue engine. The brands we pitched actually replied this time."Start your transformation
Apex Syndicate: Branding Transformation
Apex Syndicate had the talent but looked like an amateur stack. We designed a premium brand identity from the ground up, including logo, typography, and stream overlays, instantly elevating their market perception.
The Problem
Inconsistent branding across Twitter, Twitch, and YouTube resulted in zero brand recall for sponsors.
The Results
A cohesive digital ecosystem that led to their first endemic hardware sponsorship.
Nova Core: Website Redesign
Nova Core's WordPress site was bloated, crashing on mobile, and bleeding traffic. We rebuilt their platform using modern web technologies to maximize speed and core web vitals.
99
Lighthouse Score
-65%
Bounce Rate